Singapore - FoodAsia2012 Sees Increased Participation from Across the Globe

Singapore, Feb 06, 2012 (ACN Newswire via COMTEX) -- FoodAsia2012, the 18th International Exhibition of Food and Drinks, is well-positioned to play a pivotal role in contributing to Asia's thriving food and service industries as it will be showcasing exhibitors hailing from more than 50 countries/regions, over 12 per cent increase from its previous edition in 2010.

Held from 17 - 20 April 2012 at the Singapore Expo, the specialised show will provide a diverse and dedicated platform catering to the sourcing needs of trade professionals in the food and drinks sector. FoodAsia2012 will feature a comprehensive international mix of food and drinks ranging from raw ingredients to ready-to-eat products, from prominent local and international exhibitors such as NESTLE SINGAPORE and FieldFresh Foods which offers Del Monte branded processed food and beverage products.

As further testament to Asia's rising consumer expenditures on food and beverages and its importance as a key business market, this year's instalment will feature, alongside returning international group pavilions, new entrants namely from Chile, Mexico, Oman and Scotland.

"FoodAsia 2012 is an excellent platform for us to showcase our new foodservice concepts - such as the 24/7 hotfood vending machine. With landlords, hotels, resorts and other major institutions all present at this event, FoodAsia provides the ideal place to showcase our cost effective options directly to the buyers," says Mr Buck Davis, Director of Hotbake 24/7, a division of Spectrum Ingredients. "From our previous experience with multiple FoodAsia shows and with our products being a proven hit with existing buyers, we are certain that regional and even global leads will materialize."

In conjunction with FoodAsia2012, the specialised show will also feature conference highlights from industry heavyweights who continuously drive the food industries forward. The line-up of speakers includes visionary leader Mr. Friedrich G Mahler, President, NESTLE PROFESSIONAL Asia Oceania Africa, who will present expert insights on the growth and opportunities out of the Asian food industry and renowned chef Mr. Dan Segall, Executive Chef of KU DE TA Singapore amongst others.

Addressing the industry's important focus on food safety management and regulatory issues today, the 3rd Food Safety Forum brings the latest developments in food transportation, storage and cold chain management, as well as safety processes and updates on regulatory issues. Mr. Guy Kurkjian, President of World Food Safety Organisation, will be making his opening address as chairperson of the forum.

World-class competitions

Apart from conferences, FoodAsia2012 will also be holding several world-class competitions such as FHA2012 Culinary Challenge - Asia's renowned platform for established and emerging culinary talents to gain worldwide recognition; as well as FHA Barista Challenge - a premier stage which seeks to boost baristas as a professional career and cultivate Asian appreciation of specialty coffee.

FoodAsia2012 will also see the return of the highly-anticipated Imperial Challenge, an international Chinese banquet culinary competition held once every four years. Imperial Challenge, a competition that highlights the finest of Chinese cuisine, will gather highly-skilled chefs from seven teams comprising Taiwan, Hong Kong, China, Malaysia and Singapore. Representing Singapore will be Tung Lok Group, led by the highly-experienced Senior Executive Chef Li Man, who currently helms the kitchens at Tung Lok Signatures and Tung Lok Classics. Paradise Holdings Group will also be sending one team to represent Singapore in the challenge.

"Our team is happy for the opportunity to participate in the Imperial Challenge. It would be a great opportunity for us to showcase our cooking knowledge as well as learn from the competitors from other countries. In my opinion, the result of the competition comes second to the rewards we stand to gain. My team and I look forward to participating in this excellent platform," says Chef Li Man, Senior Executive Chef of Tung Lok Signatures, Singapore.

About Food&HotelAsia2012

FHA2012 (Food&HotelAsia2012), the biennial mega trade event for the food and hospitality industry, returns for its 18th showing with an even stronger line-up of products and services. Biggest international event of its kind in Asia, the 18th edition of FHA will open from 17 - 20 April 2012.

FHA2012 will spotlight specialised shows that encompass all the significant sectors of the food and hospitality industry namely FoodAsia, HotelAsia, Bakery&Pastry, HospitalityStyleAsia and HospitalityTechnology. Each show is specially tailored for the increasing sophisticated needs of the food and hospitality industry. Please visit www.foodnhotelasia.com for more information


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